Strawberry Shortcake
Product details
| Management number | 253816111 | Release Date | 2026/10/24 | List Price | CA$8.00 | Model Number | 253816111 | ||
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Strawberry Shortcake is Pham Van Lam's refusal to let speed decide the value of his harvest.
In Chieng Ban, Mai Son, Son La, at 900 to 1,100 meters, coffee is still moved in sacks across sloped ground, and the reward has always gone to whoever fills them fastest. Lam separated a small share of his family's deepest-red Catimor from the commercial pile and let it wait, tying up labour, drying space and cash.
His vision was precise: strawberry jam and vanilla wafer over sweet cream and milk chocolate, sweetness built from fruit rather than added flavouring.
Whole cherries are floated, hand-sorted and sealed intact for a 72-hour anaerobic natural fermentation, then spread thin and dried slowly on patios, turned often, shaded through the hardest heat.
For Lam, specialty coffee is the belief that a familiar, comforting cup is worth making difficult.
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